The article talks about your online presence, the brand you develop and the way in which your website speaks for you when you’re not available to do so. I’m really pleased they mentioned my website in the branding section as I find developing a brand for myself the most difficult as a creative. It becomes hard to decide what clearly shouts to the audience without either being too vague or too full on. I’m happy now that this approach works. Clients tend to say they’ve found my site and enquired about work because it clearly shows my style, target audience and is simple to navigate. Well navigation is key on websites for sure.