Emma Hildreth

Illustration

Fluid Creative Blog

Fluid Creative Blog

The article talks about your online presence, the brand you develop and the way in which your website speaks for you when you’re not available to do so. I’m really pleased they mentioned my website in the branding section as I find developing a brand for myself the most difficult as a creative. It becomes hard to decide what clearly shouts to the audience without either being too vague or too full on. I’m happy now that this approach works. Clients tend to say they’ve found my site and enquired about work because it clearly shows my style, target audience and is simple to navigate. Well navigation is key on websites for sure.

Recapturing traditional techniques

Recapturing traditional techniques

Whilst I spend all of my time on a commercial basis illustrating pictures digitally (well the final artwork), I love it. it does sometimes feel like there’s the messy part of art missing.
You know the experimentation, the testing process, the repeat of a piece because its not quite right. The playfulness of the artwork. None of this is captured with my digital illustrations unless you save it as a new file each time. As you correct the bits as you go along. The undo button hides any little imperfections and any stray points I add with the pen tool.

“Art washes away from the soul the dust of everyday life.”
― Pablo Picasso

Home Start Calendar

Home Start Calendar

Home Start is a charity aimed at improving lives of parents and children around the UK through education and advice. When they approached me to work on their charity calendar I was eager to help out, as our work as children’s illustrators serves to inspire and help children in every way. The charity are great as they support the whole family through what can be a tough time. How infuriating must it be but also comical for a small child to be happily helping you to finish the painting in the way they’ve been taught at nursery or school. It also combines the dad and daughter relationship that so many single parents lose sight of or cannot have due to unforseen circumstances.